Pediatric Dentistry and Orthodontics of Chattanooga

Working together to provide patients with the best dental care possible has always been Pediatric Dentistry & Orthodontics of Chattanooga’s first priority. In fact, teamwork and friendship became the catalysts for connecting two established orthodontic groups, McCamish, Cooper and Dyer Orthodontics, and McDaniel Orthodontics with the respected Pediatric Dentistry of Chattanooga. It was a perfect merger.

Orthodontist Dr. KC Dyer and his colleague and business partner, pediatric dentist Dr. Chad Eslinger, began working together in Ooltewah, TN. One would have a patient who needed an orthodontist ASAP. The other would have a child that needed a dentist right away. They decided it made sense for their patients if they worked together.

That’s a trend that is taking place across the country, because many children from ages 7 – 13 require both types of treatment simultaneously. However, unlike the large doctor group, where patients get lost in the shuffle, PDOC is the exact opposite. They’ve created a practice that truly values patients.  

Our first task was creating a new brand identity. We began by reskinning the current website, which included a new name and logo for the practice, as well as informing our audience of their merger story—a very unique union between the two well-established groups. From there, the focus turned to new patients and a tagline with an unexpected twist on an age-old symbol, “Success starts with a smile.”