Overview
Brand
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Strategy
Copy Writing
Analytics & SEO
Happy Feet International is a family-owned flooring company specializing in luxury vinyl plank and tile (LVP/T). Starting with a single product line in 2012, Happy Feet used keen insights, phenomenal service, and a relentless work ethic to grow business at every turn.
Even though the market was red hot and Happy Feet was growing at a breakneck—breakfoot?—pace, they knew it would take a bigger, bolder brand to really scare the wits out of the competition. That’s why Happy Feet rang our phone.
Within minutes of meeting the Happy Feet team, Maycreate was all-in. The foundations of a powerful brand—intelligence, passion, humanity—were already in place. They didn’t just need an agency; they needed a real partner that wanted to build the happiest, most powerful flooring company on the planet.
We’re proud to help Happy Feet build a brand that can stand toe-to-toe with anyone, anywhere, anytime.
Happy Feet wasn’t just slinging LVT all over the country. They were a family business and believed correctly that people-from their own sales team to warehouse workers to the retailers and contractors who bought inventory-were just as important as the product. We wanted that happiness, energy, and optimism to resonate throughout the brand, from sales collateral to retail displays.
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Social