In 2018, over 225 natural gas line hits occurred as Chattanoogans took on residential digging projects as small as gardening and as large as fence and deck construction. The majority of these citizens had not been informed that calling 811 before digging applied to smaller DIY jobs like theirs. Through a hyper-localized, omni-channel campaign, Maycreate’s work with Chattanooga Gas continues to inform and activate the community on safe residential digging practices, increasing the number of calls to 811 while reducing the number of natural gas line breaks and service interruptions.