Chattanooga Metropolitan Airport · “I Heart Nonstop”
i <3 non-stop.
A 90-day campaign for one new flight route that became a decade-long partnership.
Chattanooga Metropolitan Airport hired Maycreate to launch its first nonstop route to New York. What started as a single-route campaign became “I Heart Nonstop,” a platform still evolving today, and the start of Maycreate’s role as the airport’s agency of record.
The airport was steadily losing local travelers to Atlanta and Nashville. A campaign built around one destination wouldn’t fix that. So, it needed to work for every nonstop, present and future.
We quite literally walked in the customer’s shoes, personally timing the door-to-door experience of flying Atlanta versus Chattanooga. The gap was massive. At CHA, we arrived an hour early, parked easily, cleared security, and still had time to get breakfast. This became the real case for flying local.
“I Heart Nonstop” was born. Borrowing the instant recognition of “I ❤ New York” while making it entirely the airport’s own with new typeface, Chattanooga blue, and design elements resembling a speech-bubble heart.
A six-week unbranded teaser preceded the reveal, followed by a dedicated site, stickers, luggage tags, and a documentary-style video. As it matured, messaging shifted to efficiency and expanded into the Atlanta market itself.
Advertising
Website
Photography
Video
Radio
Promotional
Environmental
Strategy
Copywriting
SEO & Analytics
Aviation
The campaign ran for years beyond its original scope, with merchandise turning up as far as the Atlanta airport.
weeks from blank page to live campaign
new non-stop cities: New York and Chicago
disciplines delivered inside the window
symbol carrying all of it
“The key was a tagline, symbol, or both that defined the essence of non-stop — and a city that would repeat it.”