Warehouse Row
bar none.
In the '80s and early '90s, Warehouse Row had been a destination shopping center for the Southeast. Competition and changing tastes had seriously impacted business. Under new ownership and management the property had undergone a total transformation — retailers, restaurants, offices — but foot traffic hadn't caught up with the reality.
Given the popular, high-end brands under that roof, the brand identity had to read urbane and cultivated — and the two mediums that actually reached the audience were the website and the Facebook page, not mass media.
We rebuilt the digital front door and then drove traffic to it:
- modified the site's indexing so searching was faster and easier
- built landing pages for individual retailers and restaurants to generate leads
- an aggressive Facebook ad campaign to build awareness in and around the market
- Pay Per Click and Paid Search to catch people the moment they're looking for a place to shop or eat
- a retargeting display campaign to stay top-of-mind after a site visit
- fresh Facebook creative every month, each featuring a different shop or restaurant
The monthly rotation did double duty: it improved traffic and taught us the specific traits of the audiences worth chasing.
Website
SEO & Analytics
Digital Advertising
Paid Search
Social Media
Strategy
Copywriting
Restaurants
Commercial Real Estate
Foot traffic and awareness built the way this property actually gets discovered — search, social, and a site that answers the question fast.
channels running in parallel: PPC, paid search, display, social
creative rotations a year, one tenant at a time
mediums doing the heavy lifting — site and Facebook
“Given the popular and high-end brands represented in Warehouse Row, this retail concept's brand identity was considered urbane and cultivated.”