Black Creek Chattanooga
there's only one.
Black Creek Chattanooga is a master-planned community offering new homes and a wide variety of lots, all connected to thousands of acres of protected land, yet minutes from downtown. The challenge wasn't selling square footage — it was selling a way of living that most buyers had stopped believing was still available.
Our clients had an ambitious vision: bring back all that's been forgotten about a life well-lived. Generations, connection, and nature become one — that was the brand, and every home site had to feel like part of it.
The Maycreate team designed a detailed presentation for the senior leadership team, demonstrating exactly how we would deliver the required work and results. From there we finalized a two-phase budget plan naming every deliverable and its cost. Once approved, we executed it:
- a refreshed identity and brand system
- a print program anchored by the community brochure
- a multi-execution advertising campaign
- a new website at blackcreekliving.com
- original photography of the land and homes
- floor banners, promotional and on-site materials
- apparel and merch — totes to koozies
One community, told the way it actually feels to live there.
Advertising
Website
Photography
Radio
Promotional
Apparel & Merch
Strategy
Copywriting
SEO & Analytics
Master-Planned Community
A community brand that reads as a place, not a development — consistent from the brochure in your hand to the trail map under your feet.
disciplines delivered, brand platform to merch
phase rollout, priced and approved up front
acres of protected land the brand is built around
“Bring back all that's been forgotten about a life well-lived.”