First National Bank of Middle Tennessee (FNBMT) was coming up on their 150th anniversary. Bank leadership was looking for a strategic reset and brand update to coincide with this milestone in the bank's long history. Our Maycreate team went to work creating a brand discovery presentation, which included developing a brand platform, a naming review, a new visual identity, and a well-planned rollout of the refreshed branding.
Visual presence is one of a company's greatest assets and given their rapid growth in the corporate sector, FNB's need for a distinct symbol and identity was essential to their continued success. It was imperative that our team design a strong, identifiable logo to represent the brand. The new mark also needed to resonate with a varied audience, and work well across a spectrum of mediums from digital to outdoor to print. Above all, it needed to be a symbol that felt modern, distinctive, and meaningful. The winning design hit the nail on the head.
