A Successful Former Client Joins Our Team!

Eric first knew Maycreate as a client. He worked with us across the table. Got to know how good we are at building brands. Turning them into category leaders. Eight years later, he joins our team to help us develop new business.

Eric’s managed successful turnarounds. Attended Harvard Business School of Executive Education. Built and grown businesses, including sectors from government to healthcare to food & beverage, as well as sports and recreation, “It’s all about results,” he says, “Creating a unique brand identity that separates you from your competitors.”

He’s been delivering impressive ROI for companies for more than 20 years. “A brand is so much more than a logo,” says Eric. You have to look at a brand on many different levels. A memorable and enduring brand is about voice and personality, values and emotions. Each goes a long way to differentiate your brand. To make it unique and stand out in the minds of your customer.

There’s a marketing philosophy, a principle, that Eric and the Maycreate team share. Every day we come to work we’re looking for unexpected ways to turn potential customers into lifelong advocates of your brand. To do that, requires research and knowledge that reveals who you are, who are your competitors, and how can we separate you from the pack.

That process begins with Eric. In his many years of building successful brands, he often tells clients, it’s not just about the colors or the size of your logo. It’s what do people think, how do they feel about your brand? What makes them loyal customers? And more importantly, how do they become brand ambassadors?

We welcome Eric and encourage you to give him a call. Send him an email. He’s excited about sharing our story with potential clients, because he’s been one!