2022 at Maycreate – A Year in Review
Inflation and Small Business, What’s a Chatbot, A Brand With a Purpose?
This past year has been one of challenges and change. Businesses and customers are wrestling with inflation. Shoppers are returning to stores this holiday season, but discounts are a must. And Maycreate has added some very talented and perceptive creatives to the team. As 2022 soon becomes 2023, take a moment to look at those articles of interest. And all of us at Maycreate wish all of you a very happy and successful New Year.
January — March
A Passion for Words, Photography, and Your Brand...
Lindsey Lowe studied journalism in college and loves classic Scrabble. She’s also a copywriter, photographer, SEO specialist, and plays a mean mandolin. Is there anything she can’t do?
So, Just What is a Chatbot?
Think of it as a digital assistant who’s there to help your customers. It can also reduce your operational costs, improve customer satisfaction, and increase retention. Want to know more?
An Award-Winning Designer Who Loves a Challenge
Daniel Jackson is an art director with a passion for creating work that gets remembered. Work that speaks to an audience in an unexpected way. He also enjoys a challenge.
Does Your Brand Have a Purpose?
Your brand competes with others for market share. What can you do to stand out? A Unique Selling Proposition, or USP, doesn’t represent the heart of your brand. So what does?
Collaboration, Custom Solutions, More Business for You
What began as an animated video project became a successful in-bound digital marketing campaign that identified and captured new business leads for our client, XGS. Want to know how we did it?
April — June
What Does Your Brand Stand For?
Have you defined your brand’s set of values? Humans are value-driven individuals, and this trait shapes their choices. It’s also the trait that turns customers into your brand advocates. Find out how…
David & Goliath...Small Business vs. Inflation
How do you fight back? Your best weapon is emphasizing the true value your brand offers customers. Give your customers options, like buy now, pay later. Here’s how to build a solid foundation for your business...
How to Take Successful Marketing Photos with Dogs
Dogs are four-pawed gifts. Their magnetism makes them ideal additions to marketing campaigns. Learn how to incorporate them into your messaging so you have an instant “in” with customers.
Want to Know the Secret to Successful Marketing?
Getting to know you as a client. The more we know about you and your brand the better equipped we are to reach your customers. Find out more about our tried-and-true process that will help get you there.
What’s Your Brand Personality?
Sincere, humorous, friendly, or sophisticated? A well-known and effective brand personality will increase your brand equity and value in the marketplace. Find out how it could benefit your business.
The Drummer Who Worked with Tennessee’s State Senate
Meet Ian Lewis. An art director with a strong work ethic. He grew up being a drummer. Also worked with Tennessee’s state senate and house in college. Discover more about the guy with the big heart...
July — September
Grew Up on a Mountain & Has a Passion for Graphic Design
That’s Beau. He attended college at High Point University and earned a degree in graphic design. Ingenuity’s his strong suit. And he’s always looking for a better, more efficient way. Maybe it’s time you...
Inflation and Growing Your Business
Now’s the time to earn your customer’s trust. Fine tune your messaging. Adjust your pricing. And watch your transactional data. There’s light at the end of the tunnel. Take a look....
Email Marketing’s Alive and Well, and Profitable
When it comes to small business, 81 percent use email as their primary marketing resource. Put another way, this year 333.2 billion emails will be sent and received. As further proof...
She’s into Archery, Likes Sci-Fi, and Drives a Stick
Amelia’s been involved with various art forms all her life. Started ballet at the age of four. Graduated with honors from Belhaven University. And bullseyes are second nature on the archery range. Get to know her.
October — December
Chattanooga’s United Way Turns 100
We were honored to partner with United Way for their 100th anniversary celebration. The theme for their campaign was “100 Ways in 100 Days.” It encouraged community members to make a positive impact. They shared their good deeds using the hashtag: #100WaysChatt.
Online or In-Store? Make it a Merry Shopping Season
Shoppers are returning to stores this holiday season, while others, let their fingers do the shopping. Whether your customers shop in-store or online, they enjoy in-store ambiance and a personalized experience online. Read on for other important shopping tips...
The Story of a Bank That’s Builtwell
First Volunteer Bank of Chattanooga was expanding its footprint. They were buying another well-aligned bank in Georgia but had reached a crossroads. They needed a new brand identity and name. That’s when they reached out to us...
Don’t Discount the Discount
To keep holiday shoppers happy and the cash register ringing, don’t overlook discounts. Shoppers are looking for attractive pricing. Value over emotional messaging will win the day. Also, take a close look at your return policy. You might want to amend it. For more ideas...
Clients and Gratitude are Always in Season
Two words, “Thank you,” can do wonders for your business. Expressing customer appreciation benefits your work environment and customer relationships. It says, “People are important,” which increases customer retention. For more helpful tips...