A Deserved Level-Up for TPC’s Branding
After an impressive century in business, local packaging empire TPC attributes their staying power to three things– a commitment to quality in their products and services, a passion for innovation, and an ongoing effort to operate sustainably.
TPC’s milestone birthday coupled with their ongoing success and business endurance is beyond noteworthy, but their branding and web presence had taken a backseat, as they often do.
New Mark, Who Dis?
TPC’s leadership reached out to the Maycreate team for assistance, and the brand identity process commenced. Our design team took a deep dive into TPC’s personality and unique offerings to inspire multiple rounds of logo iterations till the perfect solution was born.
A new mark was created that mimics an open folding carton with a variety of shapes in a fun palette of bright colors– all of which speak to TPC’s vast capabilities and diverse portfolio.
New Ventures
Through dramatic industry shifts, technology advancements, a major economic recession, and even a global pandemic (yikes), TPC has not only endured, but thrived. And to what do they credit their on-going success? Continual innovation and an ability to adapt.
As their team continues to chase new business opportunities and partnerships, they have leaned on our team to sharpen the sales tools in their arsenal. Most recently, we helped create a pitch deck for their meeting with a new potential client.
We’re always eager to offer ongoing support to clients in their day-to-day operations and we believe our success is closely entwined with theirs.
New Website
A total refresh for TPC’s outdated website was another important step in helping them properly present themselves to the world and win new business. They’d been too busy producing award-winning custom packaging to worry about it for many, many years– and understandably so.
To help remediate this, our team has been working closely with TPC leadership to tell their story fully, interestingly, and in a way that keeps user experience and SEO best practices at the forefront as we piece together a brand new website for them.
Check out a sneak peek of their new look, and stay tuned for the finished product launching soon.
New Imagery
TPC has a far-reaching portfolio of incredible packaging, but they didn’t have custom photography that adequately showcased their body of work. We worked in our on-site photography studio to create a library of images that lifted up the remarkable capabilities and past projects that put TPC on the map.
The vision included colorful backdrops that aligned with Pantones used in the new branding and stark shadows for added interest. This new photography is splashed across the in-progress website and will be utilized in other marketing materials as TPC continues to move forward.
New Partnerships
Ideating and producing this work for TPC has been a joy for our team, and we are excited to continue the site buildout as well as other projects for them in the future.
If you’re looking to partner with a creative agency to update your logo, define your brand identity, or refresh your website, give us a call at 423.634.0123. Furthering brands we can get behind is our bread and butter.