“If there’s one word that defines social media, it’s change,” says Bob. His first working experience in the digital space was an ad agency in Knoxville. There he was introduced to the Meta side of social media, which supports Facebook, Instagram, and WhatsApp.
While attending UT, he did a lot of copywriting. “Working on deadlines and attaining more agency experience improved my proficiency,” he says. Since joining Maycreate, Bob’s learning the Google side. It’s focused on capturing demand and intent through its search engine and ad platforms.
Two characteristics that shaped his mindset and motivation? Sports and working on projects with his dad. “Engaging competitiveness and thought in problem solving helps you meet the challenges of your job with confidence.” That’s Bob.
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“For nearly all business objectives, there is a place for digital marketing. The flexibility of digital allows platforms to work together through a combination of placements or a mixed-budget approach, bridging the gap between business and consumer and meeting them where they are.”