Abigail has spent her career translating organizational purpose into stories audiences actually connect with.
Prior to joining Maycreate’s creative team, she led communications and marketing for startups and non-profits, including Ronald McDonald House Charities, where she developed creative strategies, shaped brand narratives, and connected organizations with the people they most needed to reach.
That instinct for finding the idea underneath the ask has made her a valued member of our creative team for the past two years. Abigail brings a strategic approach to copywriting, visual communications like photography and videography, and creative development. Her work leans into uncovering the central ideas behind campaigns and shaping them into stories that move audiences, ultimately moving our clients’ goals forward.
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“Before there’s a campaign, a positioning statement, or even a headline, there’s a conversation. The purpose behind every story we tell starts with the people who trust us enough to listen first.”