Packaging Design

Your brand is a promise.

That’s how we think of it. Marketing and advertising says to your customers: We promise to provide this experience if you do business with us. When your marketing machine is hitting on all cylinders, customers buy in with their minds, hearts, and wallets. Whether they click to buy or walk into a retail store, at some point they put hands on your product packaging, and the promise you made is still very, very much on their minds.

Product packaging is a chance to keep that promise.

Your brand feels a certain way in the abstractions of design, language, and cinema. That’s why we call moments in the higher reaches of the sales funnel touches.  When a customer actually touches your product, they’re touching your brand, and the belief they had in your promise either strengthens or weakens. 

Packaging is one of those rare marketing moments where you have almost complete control over a customer’s reaction. We’ll make sure the physical incarnation of your brand matches the messages delivered in your marketing.

Keep your promises, and customers will reward you again and again.