Social Media is Evolving
Want to get the jump on the new trends emerging in social media for 2023? There are several surprising changes taking place. Marketing your products or services will become more challenging as you determine the most effective and profitable ways to reach your customers. Would you like to get an edge on the competition? Now’s the time to act.
LinkedIn Gains Market Share
Many of those who’ve relied on Twitter will be leaving and moving on to other platforms, such as LinkedIn. The result? LinkedIn’s professional atmosphere of job hunting, resumes, and building a list of contacts will fade. As the platform becomes more humanized, users will be posting more personal experiences. With that in mind, It’s time to humanize your brand, strengthening your connection with customers.
Major Platforms Take a Backseat
Watch brands reduce their presence on Twitter, Instagram, and Facebook. Smaller platforms are emerging in their place. They provide much better targeting and an improved connection with your audience. An added bonus? Your marketing dollar goes a lot further.
Social Media’s a Traffic Jam
There are over 10 active “big tech” social networks. It’s difficult to get noticed in all the traffic. Your chances of getting your message to your target audience are diminished with all the noise. The solution? You should identify new social avenues to ensure your product or service message is seen consistently.
Let’s Be Honest
It’s time for those who market on LinkedIn and other B2B platforms to be more authentic. Honesty continues to be the currency for all marketers going forward. Whether it’s LinkedIn or any other B2B platform, today’s audience is looking for truth. Those who communicate openly and sincerely, usually find greater success.
The Platform Evolution
As various platforms change or evolve, marketers should keep a close eye on their social media marketing efforts. There’s always the possibility a change might make the platform impractical and ineffective for your business. The solution? Make sure you utilize different platforms, so you aren’t dependent on any singular one.
Short and Sweet
As attention spans continue to wane in 2023, your content should follow the trend. Keep it short and sweet. Make your point in a relevant, attention-getting manner. Then, make sure your messaging appears on the right platforms– the ones your audience is using. One last thing, ensure your marketing partner has the capability to shoot and produce short-form videos. They will provide your greatest ROI.
Find out more about how we can help with a strategic plan to boost your brand and get it in front of the right audience in 2023 and beyond. Get in touch with John Wagoner or Aaron Petticord, our account supervisors. You can reach them at (423) 634-0123.