2023 at Maycreate– A Year in Review
The Power of Outdoor, Rebranding, & Doing Good
In 2023, business looks at the impact and success of outdoor advertising. Influencer marketing grows by 29% or $21.1 billion dollars, while digital advertising hits almost $271.2 billion in revenue. Maycreate adds several new clients and welcomes an accomplished account executive with diverse brand experience to the team. As we begin a new year, we encourage you to read these articles of interest. And all of us at Maycreate wish each of you a happy and prosperous 2024.
January – March
Recession Proof Your Business
As the “R” word begins to fade with the new year, don’t let the opportunity to strengthen your brand or business pass you by. Find out what successful businesses have done to not only survive but also thrive through economic downturns.
AI Meets Small Business
AI not only offers ways to streamline customer service but can also improve your cybersecurity. Additionally, it provides surprising customer insights. That said, before you engage AI and automate, you should read this.
Read the Full Story
Meet Aaron Petticord
Aaron has a love of music, plays a mean guitar, and doesn’t shy away from a challenge. He’s also managed several well-known brands, including Chattanooga Tourism, and Mayfield Dairy. Want to find out more about the newest member of our team?
April – June
A Trade Show Booth and One Very Happy Client
XGS, a unique logistics company, was gearing up for an important trade show. They were looking for an unexpected way to share their unique story with potential clients. The successful outcome might surprise you.
Time to Rebrand?
It’s a big decision. Maybe it’s time to evolve or reposition your brand due to increasing competition? Or, has your company or business gone through a recent merger or acquisition? This could change your company’s vision. Whatever the case, read on.
Social Media Evolves
LinkedIn is gaining market share. Those who relied on Twitter will be moving on. Brands will also reduce their presence on Instagram and Facebook. And smaller platforms that provide better targeting will take their place. But what will you do?
AI and Marketing. Terrific or Terrifying?
The use of AI in business has its benefits, yet it also raises some legitimate concerns. Jeff Goldblum’s character put it well in the ‘90s classic, Jurassic Park. “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Is AI in your company’s future?
Up, Up and Away
Air travel grows in 2023! Our client, Chattanooga Airport (CHA), adds more non-stops. They will also complete a 36,000 square foot terminal expansion this year with new gates, more food and beverage, increased security, and more.
July – September
A Brand That’s Strong From A to Zee
A strong brand identity is important for a number of reasons. When done well, it increases positive brand recognition, introducing an identity that’s “unique, ownable and relevant.” Want to know how it’s done?
The Business of Doing Good
Community work is in our DNA. When our community thrives, so do we. Over the years, we’ve had the pleasure of working with more than 40 non-profits. See who they are and the impact they’ve made.
They Were “Happy Holidays” for Chattanooga Floor Care
A fourth quarter slowdown. A shrinking pipeline. And a very tight window. The need for an effective marketing campaign that generated qualified leads before customers checked out for the holidays was the impetus that led Chattanooga Floor Care to us. The results? Through the roof.
The Power of Outdoor
With AI dominating the news, digital and social media competing for online attention, outdoor took a back seat. Then 3D digital outdoor was introduced, and suddenly billboards were getting noticed again. Find out why outdoor is so effective.
Real Men Wear Pink
Many of us have experienced the human impact of cancer. Brian May, CEO and Creative Director of Maycreate, explains why he served as Chair for last year’s “Real Men Wear Pink” campaign.
October – December
Hitch Your Wagon to an Influencer’s and Grow Your Reach
Influencer marketing has been gaining ground over the past few years. When an influencer posts about your product or service, it’s in front of thousands, even millions of eyes. Should you jump on the bandwagon? This story’s breakdown will help you decide.
Stick It to Stock
“A picture is worth a thousand words...” Using photography created specifically for your company or business creates a better, more realistic connection with your customer. How else can it positively impact your brand? Find out...