On Point Launch

Launching the new name, logo, visual identity, tag line and website in front of nearly 2,000 people is a daunting task. That's what happened at the recent Kick-Off event for OnPoint, a youth-development organization established in 1991 that helps teens with healthy life decisions.

The work leading up to the event took weeks to complete. This was an entire organization re-brand. That meant finding a new marketing strategy, establishing a new identity, identifying our audience, then putting it all together. The all together part consisted of creating new colors, finding an appropriate typeface, graphics, copy, design and tying everything together in a consistent and memorable ad campaign. "This new identity has been a labor of love and just a whole lot of labor, but it's been truly rewarding," says Brian.

As far as the client/agency relationship, "We couldn't ask for a better client. They genuinely care about what they do," he continues. "This is the kind of work that really makes a difference both within the organization and the community. Chattanooga is very lucky to have a national organization of this stature based here."

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